Terms of service

Please review the following terms of use (“Terms”), which govern your use of SmileWhite.co.uk (the “Site”), the shopping and other services (the “Services”) listed within the Site. These Terms are entered into by you and between you and SmileWhite Ltd. (“SmileWhite”, “we” or “us”). Your use of the Site and/or registration for any Services constitutes your agreement to the Terms. If you cannot comply with the Terms, please do not use the Services and exit the Site.

Privacy Policy.
All information handled by SmileWhite is done so in accordance with the Privacy Policy. We recommend that you read the Privacy Policy, in conjunction with the Terms, to better understand how we collect, use and handle your personal information. The Privacy Policy is available here.
Changes to Terms.
SmileWhite reserves the right, at any time and without prior notice, to modify, alter or update these Terms. The date of the most recent revision of the Terms will appear on this page. Continued access to the Site and use of the Services by you will constitute your acceptance of any changes or revisions to the Terms. SmileWhite reserves the right to amend terms of usage for the Website. Amended terms will be published on the applicable section of the Website and will be clearly identified. Your continued use of the Site constitutes your agreement to comply with these additional rules. SmileWhite will inform you of any such changes, modifications, alterations, updates and/or additional rules of usage by posting them on the Site. We may also notify changes to Terms via an email sent to the address that you provided during purchases. You must ensure that your preferred email address is used upon completion of any purchase.
Not Medical Advice.
The SmileWhite Ltd website contains content featuring oral health and teeth whitening information. The information provided is general in nature and is not medical advice. It does not cater to your individual circumstances nor does it any address any and all disease or health problem, dental complaint, oral health issue or dental health concern a person may have. If you, or another individual has a concern about their dental or oral health they are advised to consult with a registered dentist and seek to do so immediately after the dental or oral health concern has come to their attention. By using this Site and accessing oral and dental health information on it, you are agreeing not to treat any information obtained as being dental or medical advice. You are also agreeing not to use any information on the Site to treat, remedy, self-treat or incorporate into other treatments for any dental or medical issues, concerns or problems you or another person may have.
Intellectual Property Rights.
The Site is expressly owned and operated by SmileWhite. Unless otherwise noted, the design and content features on the Site, including information and other materials, illustrations, product layout and design, icons, navigational buttons, images, artwork, graphics, photography, text, data, audio sound, software and the like, as well as the selection, assembly and arrangement thereof (the "Site Information"), are owned by SmileWhite or its affiliates or are licensed from third party service providers by SmileWhite. The Site, as a whole and in part, is protected by copyright, trademark, service mark, trade name, and other intellectual property and other proprietary rights, and all other applicable rights are reserved.
Purchases.
Despite the foregoing, to the extent this Site provides electronic commerce, such buying opportunities may be made available for individuals, so long as you are authorised to and are of legal age (18 years at the time of purchase). Your order is an offer to SmileWhite to buy the product(s) in your order. When you place an order to purchase a product from SmileWhite, you agree to be bound by the General Terms and Conditions and Terms of Trade which can be located here. We will send you an e-mail confirming receipt of your order and containing the details of your order (the "Appointment Confirmation E-mail"). The Appointment Confirmation E-mail is acknowledgement that we have received your order, and does not confirm acceptance of your offer to buy the product(s) ordered. We only accept your offer, and conclude the contract of sale for a product ordered by you, when you are booked in for your initial appointment with the SmileWhite partner dentist. We will then send you confirmation of your booking with your appointment date and time. This step officially begins your SmileWhite treatment (“Appointment Confirmation Email”). You consent to receive sales invoices electronically.
Availability of Dentists.
SmileWhite is not responsible for the availability of partner dentists. SmileWhite will make visible the locations of the partner dentist to the nearest postcode given by the customer. This will be made available via a dropdown menu on the website, listing all partner dentist locations. No further details of the partner dentist will be supplied to the customer. The partner dentist will contact the customer to book the initial consultation to begin the SmileWhite treatment. The partner dentist will then contact the customer to book in any subsequent appointments deemed necessary by the dentist. The partner dentist will contact the customer within 7-14 days of the initial appointment for fitting of SmileWhite trays. Contacting the partner dentist to make appointments pertaining to this Agreement, outside of these Terms, will be considered a breach of the Agreement.
Further Treatment.
Before completion of purchase, the customer agrees that SmileWhite Ltd is not responsible for any dental treatment required pre-whitening. The SmileWhite products are sold on the basis that the customer has a ‘healthy mouth’. If the partner dentist makes the decision that the customer needs further treatment prior to whitening, this will be at the cost of the customer and will be agreed between the customer and the partner dentist. The partner dentists do not operate under an NHS dental scheme and will charge patients on a private cost basis. Once the agreed dental work has been carried out by the partner dentist to achieve a ‘healthy mouth’, the measurements for the SmileWhite products can be released to the manufacturer and made to order for the customer.
Crowns, Veneers, Fillings and Other Dental Restorations.
Due to the nature of the whitening procedure provided by SmileWhite: crowns, veneers, fillings and other such like dental restorations will not whiten in the process. SmileWhite takes no responsibility for the difference in colour that customers may experience if they choose not to replace these at a seperate cost pre-whitening.
Appointment Cancellation.
If a customer wishes to re-arrange an appointment with a partner dentist they may do so within 48 hours. The customer will need to arrange a subsequent appointment by contacting their partner dentist by telephone on the number provided to them at time of initial contact. They must also send their request in writing, via email, to the email address provided by the partner dentist at time of booking the initial appointment. SmileWhite will not be responsible for rescheduling further appointments between the customer and the partner dentist. The customer cannot cancel an appointment with a partner dentist and SmileWhite do not offer refunds on purchases due to change of mind. The customer has a period of 3 (three) months in which to re-arrange their initial appointment from the date of purchase, or forfeit the fee paid for the product. If the customer cancels any further appointments after the initial appointment with the partner dentist, the fee paid for the product will be forfeited.
Refunds and Returns.
SmileWhite products are non-refundable. Once you have received your whitening products from SmileWhite, returns or exchanges will not be accepted. For dental services purchases, such as pro teeth whitening, aligners or implants, the service is non-refundable once your initial smile white dentist appointment has been booked and confirmed.
Pricing and Availability.
We list availability information for products sold by us on the Site, including on each product information page. Beyond what we say on that page or otherwise on the Site, we cannot be more specific about availability. As we process your order, we will inform you by e-mail as soon as possible if any products you order turn out to be unavailable and you will not be charged for those products. Please note that unless otherwise stated on the Site, delivery estimates are not a guaranteed time of delivery and cannot be relied upon as such.
Errors and Corrections.
SmileWhite does not represent or warrant that this Site will be error-free, free of viruses or other harmful components, or that defects will be corrected or that it will always be accessible. SmileWhite does not warrant or represent that the information available on or through this Site will be correct, accurate, timely, or otherwise reliable. SmileWhite may make improvements and/or changes to its features, functionality or Content at any time.
Third Party Content.
Third party content may appear on this Site or may be accessible via links from this Site. SmileWhite shall not be responsible for and assumes no liability for any infringement, mistakes, misstatements of law, defamation, slander, libel, omissions, falsehood, obscenity, pornography or profanity in the statements, opinions, representations or any other form of content contained in any third party content appearing on this Site. You understand that the information and opinions in the third party content is neither endorsed by nor does it reflect the belief of SmileWhite.
DISCLAIMER. THIS WEB SITE IS PROVIDED ON AN "AS IS, AS AVAILABLE" BASIS. SMILEWHITE EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. SMILEWHITE DISCLAIMS ALL RESPONSIBILITY FOR ANY LOSS, INJURY, CLAIM, LIABILITY, OR DAMAGE OF ANY KIND RESULTING FROM, ARISING OUT OF OR ANY WAY RELATED TO: (A) ANY ERRORS IN OR OMISSIONS FROM THIS WEB SITE AND THE CONTENT, INCLUDING BUT NOT LIMITED TO TECHNICAL INACCURACIES AND TYPOGRAPHICAL ERRORS,  (B) ANY THIRD PARTY WEB SITES OR CONTENT THEREIN DIRECTLY OR INDIRECTLY ACCESSED THROUGH LINKS IN THIS WEB SITE, INCLUDING BUT NOT LIMITED TO ANY ERRORS IN OR OMISSIONS THEREFROM,  (C) THE UNAVAILABILITY OF THIS WEB SITE OR ANY PORTION THEREOF,  (D) YOUR USE OF THIS WEB SITE, OR  (E) YOUR USE OF ANY EQUIPMENT OR SOFTWARE IN CONNECTION WITH THIS WEB SITE.
LIMITATION OF LIABILITY. SMILEWHITE SHALL NOT BE LIABLE FOR ANY LOSS, INJURY, CLAIM, LIABILITY, OR DAMAGE OF ANY KIND RESULTING FROM YOUR USE OF THIS WEB SITE AND THE INTERACTIVE AREAS OF THIS WEB SITE OR ANY FACTS OR OPINIONS APPEARING ON OR THROUGH AN INTERACTIVE AREA. SMILEWHITE SHALL NOT BE LIABLE FOR ANY SPECIAL, DIRECT, INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER (INCLUDING, WITHOUT LIMITATION, LOSS OF OPPORTUNITY, LEGAL REPRESENTATION FEES ETC) IN ANY WAY DUE TO, RESULTING FROM, OR ARISING IN CONNECTION WITH THE USE OF OR INABILITY TO USE THIS WEB SITE OR THE CONTENT. TO THE EXTENT THE FOREGOING LIMITATION OF LIABILITY IS PROHIBITED, PROVIDER'S SOLE OBLIGATION TO YOU FOR DAMAGES SHALL BE LIMITED TO £100.00.
Indemnification. You agree to indemnify, defend and hold harmless SmileWhite, its officers, directors, employees, agents, licensors, suppliers and any third party information providers to the Site from and against all losses, expenses, damages and costs, including reasonable solicitors fees, resulting from any violation of these Terms of Use by you.